Calixa founders have built a really good product that focuses on the detection of Product Qualified Leads (PQLs) to help sales teams identify better leads.
The product is all focus on this particular goal and offers features that goes along.
At first glance, it could look like Calixa product is enough. But the benefits with Successeve are much more impressive, as Successeve provides tools on top of PQLs, such as behavior-based automations, that help teams increase the product adoption of the leads - creating a fuller pipeline.
Finally, Successeve is a complete solution that covers the entirety of the customer lifecycle from signup to churn - with features like PQLs that help with conversion and also features for customer success and churn fight.