Calixa’s founders have built a very strong product-led sales platform that relies on product data to enhance the sales process and surfaces Product Qualified Leads to convert users into paying customers.
At first glance, it could look like Calixa’s platform is enough. But the benefits with Successeve are much more impressive, as Successeve offers a true PLG CRM software for salespeople, which means that on top of PQLs, go-to-market teams will be able to base their entire product-led sales motion in Successeve thanks to a real sales pipeline enriched with product usage scores, behavior-based automations and collaborative tools.
Finally, Successeve is a safe and complete solution that covers the entirety of the customer lifecycle from signup to churn - with features like PQLs that help with conversion and also features for customer success and churn fight.