As a general rule, our team tends to obey the famous motto, “If it doesn’t exist, build it”.
It’s in this very spirit that we built and launched in 2018 the very first product-led customer-success platform, Successeve.
Since then, we’ve had the chance to superpower amazing Customer Success teams around the globe… but not only.
Through time we were happily surprised to discover that Salesmachine had not only become the go-to solution of our customer’s CS teams, but that our solution had become an important tool for all product-led teams within these amazing companies.
But why was that? We think it’s because Successeve acts as some sort of SaaS data “simplificator”.
Indeed, in order to provide CS teams with the best actionable insights, Successeve gathers and processes data from a wide variety of sources, from CRM to PSP, NPS and Support solutions.
In these cases, Successeve would first be purchased and implemented by the CS team, often visited by C-levels and execs, and increasingly used by other teams through time.
Evidently, for our customers, there was a need for a user-friendly tool that would enable all teams to access their growth-essential data and metrics - and Successeve answered it.
So we couldn’t help but wonder, could this be something more companies would benefit from?
We thought long, and thought yes. Evidently it would.
Was there already on the market solutions that helped companies keep a live track of their growth-essential metrics?
Yes and No. But never so simple, never so actionable.
So we built it. (yes back to our motto ;))
And today, we are very pleased to launch TRACK, a pioneer solution that provides growth-essential metrics and account-based analytics to all SaaS, for free.
TRACK allows SaaS companies to keep a live track metrics by:
TRACK makes it easy for SaaS entrepreneurs, startups founders, Product, Marketing, Sales and Customer Success teams to visualize their data & growth-essential metrics.
Some examples of how SaaS teams could use TRACK include:
SaaS companies of all size, will signup to TRACK in order to:
TRACK actionable features include:
Pre-built dashboards templates displaying real time usage metrics such at contact and company level:
Detailed 360° Contact & Account profiles.
Slack alerts & notifications.
Dropbox, Slack, Calendly, Mailchimp… All these successful SaaS are native product-led companies.
SaaS recurring revenue model means that growth revolves entirely around your customer’s lasting satisfaction and success with your product - hopefully long after sign-up.
As such, teams involved in revenue generation should be concerned by the way the customers interact with the product at all times.
But while many SaaS monitor a certain amount of data - never enough! - it is often siloed and aggregated in a way which only serves its supposed assigned role within the organization.
In order to grow fast, SaaS startups must launch with reliable product metrics at hand, as soon as possible. Because, the earlier they will start relying on their product data, the better it will be at scale.
We believe that early-stage SaaS startups should nevertheless be able to keep a live track of their growth-essential metrics at all times.
The benefits of TRACK are very straightforward.
Short term benefits include:
Don’t wait and Start empowering your product-led teams.