Product-Led Growth Metrics

This metric measures the percentage of churn for different customer segments, such as new customers, long-term customers, or customers with a specific plan or feature. It helps companies identify the segments that are more likely to churn and take appropriate measures to prevent churn.

This metric measures the percentage of customers who have canceled their subscription or not renewed their contract over a specific period. Customer churn rate = (number of customers lost during a period / total number of customers at the beginning of the period) x 100.

This metric measures the total percentage of customers who have canceled their subscription or not renewed their contract over a specific period, including both voluntary and involuntary churn.

This metric measures the percentage change in the number of customers over a specific period, taking into account new customers acquired and lost customers. Net churn = (lost customers - gained customers) / total customers.

This metric measures the percentage of revenue lost due to customer churn over a specific period. Revenue churn rate = (revenue lost due to churn during a period / total revenue at the beginning of the period) x 100.

This metric measures the average time it takes for a customer to churn from the date of their subscription. It helps companies identify the customers who are more likely to churn and take appropriate measures to prevent churn.