Churn metrics
Customer Churn Rate
This metric measures the percentage of customers who have canceled their subscription or not renewed their contract over a specific period. Customer churn rate = (number of customers lost during a period / total number of customers at the beginning of the period) x 100.
Other metrics
Churn by Customer Segments
This metric measures the percentage of churn for different customer segments, such as new customers, long-term customers, or customers with a specific plan or feature. It helps companies identify the segments that are more likely to churn and take appropriate measures to prevent churn.
Churn metrics
Time to Churn
This metric measures the average time it takes for a customer to churn from the date of their subscription. It helps companies identify the customers who are more likely to churn and take appropriate measures to prevent churn.
Churn metrics
Revenue Churn Rate
This metric measures the percentage of revenue lost due to customer churn over a specific period. Revenue churn rate = (revenue lost due to churn during a period / total revenue at the beginning of the period) x 100.
Churn metrics
