Time to Value

This metric measures the percentage of churn for different customer segments, such as new customers, long-term customers, or customers with a specific plan or feature. It helps companies identify the segments that are more likely to churn and take appropriate measures to prevent churn.

This metric measures the average time it takes for a customer to churn from the date of their subscription. It helps companies identify the customers who are more likely to churn and take appropriate measures to prevent churn.

This metric measures the percentage of revenue lost due to customer churn over a specific period. Revenue churn rate = (revenue lost due to churn during a period / total revenue at the beginning of the period) x 100.