Revenue metrics
Total Contract Value
TCV is the lifetime value of a contract. It shows how much your business can expect to earn from a customer once contract is signed. You need to multiply the MRR with the contract term length.
Other metrics
Churn by Customer Segments
This metric measures the percentage of churn for different customer segments, such as new customers, long-term customers, or customers with a specific plan or feature. It helps companies identify the segments that are more likely to churn and take appropriate measures to prevent churn.
Churn metrics
Time to Churn
This metric measures the average time it takes for a customer to churn from the date of their subscription. It helps companies identify the customers who are more likely to churn and take appropriate measures to prevent churn.
Churn metrics
Revenue Churn Rate
This metric measures the percentage of revenue lost due to customer churn over a specific period. Revenue churn rate = (revenue lost due to churn during a period / total revenue at the beginning of the period) x 100.
Churn metrics
