Announcing Product Releases
Differentiate new features release according to your customers engagement, product usage, and success, to maximize their impact.
Why annoucing Product Releases?
- Re-engage customers that stopped using your product with new features announcements
- Increase the depth of usage of your most engaged customers
- Keep an educated user base on your most recent features
- Reduce support tickets thanks to a better education
- Use new features release to remind your customer on other previously announced features they have not used yet
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Our customers increased in average their new features adoption time by 40%
Depending on your organization you might release new feature more or less often. New release announcement is a good way to re-engage customers that may by slipping away, or move customers having the strongest use of your product towards more engaging use cases.
Splitting the release announcement according to your customers scores will help you maximize its impact!
Recommended views and triggers to Follow-Up
Playbooks
- Invite key accounts stakeholders with good depth of usage to introduce new features
- Invite key account’s stakeholders with low depth of usage to introduce features
Workflows
- Introduce new feature to end users of accounts with good depth of usage
- Introduce new feature to end users of accounts with low depth of usage
Recommended Automation to Follow-Up
Segments
List of accounts that never used the new feature
- Accounts with a deep usage
- Accounts with low depth of usage
