Automate self-service renewal
Renewal of self-service customers must be automated because of its high volume and ARPA related challenge. However this self-service process often lacks personalization, context and precision. Hence the importance of improving it, by linking it to product usage and health scores to increase your retention!
Why automating your self-service renewal?
- Identify expired credit cards associated to ending subscriptions
- Engage your self-service customers into their renewal process according to their success and health scores.
- Reactivate pending churn customers and try to win them back before their subscriptions ends
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Our customers increased in average their retention by 25% within the first 6 months of use
Self-service customers rely on your educational content to get maximum value out of your product - which means your team shouldn’t get in touch with them proactively for 1:1 interactions.
They usually pay on a monthly or annual basis, mostly using a credit card.
How to improve your self-service retention without having to engage in direct human contact with your customers?
Recommended views and triggers to Follow-Up
Stages
- Renewal (subscription ends within 3 months)
Segments
Self-service renewals
- Credit Card Expired
- Pending Churn
Recommended Automation to Follow-Up
Workflows
- Expired Credit Card to be Updated
- Pending Churn Customers reactivation
