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Automate self-service renewal

Automate self-service renewal

Renewal of self-service customers must be automated because of its high volume and ARPA related challenge. However this self-service process often lacks personalization, context and precision. Hence the importance of improving it, by linking it to product usage and health scores to increase your retention!

Why automating your self-service renewal?

  • Identify expired credit cards associated to ending subscriptions
  • Engage your self-service customers into their renewal process according to their success and health scores.
  • Reactivate pending churn customers and try to win them back before their subscriptions ends
Renewal of self-service customers must be automated because of its high volume and ARPA related challenge. However this self-service process often lacks personalization, context and precision. Hence the importance of improving it, by linking it to product usage and health scores to increase your retention!

Our customers increased in average their retention by 25% within the first 6 months of use

Self-service customers rely on your educational content to get maximum value out of your product - which means your team shouldn’t get in touch with them proactively for 1:1 interactions.

They usually pay on a monthly or annual basis, mostly using a credit card.

How to improve your self-service retention without having to engage in direct human contact with your customers?

Recommended views and triggers to Follow-Up

Stages

  • Renewal (subscription ends within 3 months)

Segments

Self-service renewals

  • Credit Card Expired
  • Pending Churn

What is automated self-service customers renewals?

Automated self-service customer renewals are a convenient and efficient way for businesses to collect payments from customers without requiring manual intervention. This type of renewal process typically involves the following steps:

  1. Sending automated renewal reminders: The business sends out email or in-app notifications to customers who are approaching their renewal date. These reminders remind customers about the upcoming renewal and provide them with a link to renew their subscription or membership.
  2. Providing self-service options: Customers are given the option to renew their subscription or membership directly through the reminder email or message. This typically involves entering their payment information and clicking a button to confirm the renewal.
  3. Automated payment processing: Once the customer submits their payment information, the business automatically processes the payment and updates the customer's account. This eliminates the need for manual intervention from customer service representatives.

Automated self-service customer renewals offer several benefits to businesses, including:

  1. Improved customer experience: Customers appreciate the convenience of being able to renew their subscriptions or memberships on their own without having to contact customer service. This can lead to increased customer satisfaction and retention.
  2. Reduced costs: Businesses save money by automating the renewal process. This eliminates the need for manual renewal reminders, customer service interactions, and manual payment processing.
  3. Increased revenue: Automated renewals can help businesses increase revenue by preventing missed renewals. This is because customers are less likely to forget to renew their subscriptions or memberships if they are reminded automatically.
  4. Improved cash flow: Automated renewals can improve cash flow by ensuring that payments are received on time. This can help businesses avoid late fees and improve their financial stability.
  5. Scalability: Automated renewals are scalable and can easily be adapted to accommodate a growing customer base. This is because the process is automated and does not require manual intervention.
  6. Reduced risk of churn: By making it easy for customers to renew their subscriptions or memberships, businesses can reduce the risk of churn. This is because customers are more likely to stay engaged with the business if they do not have to go through a hassle to renew their account.

Overall, automated self-service customer renewals are a valuable tool for businesses that want to simplify their renewal process, improve customer experience, and increase revenue.

Why automating self-service customers renewals?

There are several benefits to automating self-service customer renewals:

  • Improved customer convenience: Customers can renew their subscriptions or memberships easily and quickly, without having to contact customer support. This can save customers time and effort, and it can also lead to a more positive customer experience.
  • Reduced customer churn: Customers who are able to renew their subscriptions or memberships easily and quickly are less likely to churn. This is because they do not have to worry about forgetting to renew or having to deal with any hassles.
  • Increased customer satisfaction: Customers appreciate being able to control their own renewal process. This can lead to increased customer satisfaction and loyalty.
  • Reduced workload on customer support: By automating self-service customer renewals, businesses can reduce the workload on their customer support team. This allows customer support agents to focus on more complex issues.
  • Improved data accuracy: Automated self-service customer renewals can help businesses to improve the accuracy of their customer data. This is because businesses can collect data directly from customers during the renewal process.

Overall, automating self-service customer renewals can lead to a number of benefits for businesses and customers alike.

Here are some specific examples of how automating self-service customer renewals can benefit businesses:

  • A SaaS company that automates self-service customer renewals can expect to see a decrease in churn rates and an increase in customer satisfaction. This is because customers can easily renew their subscriptions without having to contact customer support.
  • A subscription box company that automates self-service customer renewals can expect to see an increase in revenue. This is because customers are more likely to renew their subscriptions if they can do so easily and quickly.
  • A membership-based website that automates self-service customer renewals can expect to see an increase in active users. This is because customers are more likely to remain active on the website if they can easily renew their memberships.

By automating self-service customer renewals, businesses can improve their customer retention, increase their revenue, and enhance the customer experience.

What are the benefits of self-service customers renewals?

Self-service customer renewals offer a number of benefits for both businesses and customers.

Benefits for customers:

  • Convenience: Customers can renew their subscriptions or memberships at their own convenience, without having to contact customer support. This can save them time and hassle.
  • Control: Customers can choose when and how they renew their subscriptions or memberships. This gives them more control over their own experience.
  • Flexibility: Customers can often choose from a variety of renewal options, such as paying in full or monthly. This gives them more flexibility to meet their budget.
  • Transparency: Customers can see the terms of their subscription or membership renewal upfront. This helps them to make informed decisions about whether or not to renew.
  • Personalization: Businesses can use self-service customer renewals to personalize the experience for each customer. This can include offering discounts, promotions, or other incentives to encourage renewal.

Benefits for businesses:

  • Reduced customer churn: Self-service customer renewals make it easier for customers to renew their subscriptions or memberships. This can help to reduce customer churn and improve customer retention.
  • Increased revenue: Self-service customer renewals can help businesses to increase their revenue by making it easier for customers to renew their subscriptions or memberships.
  • Improved customer satisfaction: Customers appreciate the convenience and control that self-service customer renewals offer. This can lead to increased customer satisfaction.
  • Reduced workload on customer support: Self-service customer renewals can help to reduce the workload on customer support by allowing customers to renew their subscriptions or memberships without having to contact customer support.
  • Improved data accuracy: Self-service customer renewals can help businesses to improve the accuracy of their customer data by collecting data directly from customers during the renewal process.

Overall, self-service customer renewals offer a number of benefits for both businesses and customers. Businesses can improve their customer retention, increase their revenue, and enhance the customer experience. Customers can enjoy the convenience, control, flexibility, transparency, and personalization that self-service customer renewals offer.

How to measure a good automated self service customers renewal?

There are a number of metrics you can use to measure the effectiveness of your automated self-service customer renewals. Here are some of the most important ones:

By tracking these metrics, you can identify areas where your automated self-service customer renewals can be improved. This will help you to increase renewal rates, reduce churn, and improve customer satisfaction.

Here are some additional tips for measuring the effectiveness of your automated self-service customer renewals:

  • Set clear goals and targets for your renewal metrics.
  • Track your metrics over time to see how they are trending.
  • Compare your metrics to industry benchmarks.
  • Test different renewal strategies and see what works best for your business.
  • Use data-driven insights to make informed decisions about your renewal process.

By following these tips, you can ensure that your automated self-service customer renewals are a success.

Recommended Automation to Follow-Up

Workflows

  • Expired Credit Card to be Updated
  • Pending Churn Customers reactivation
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