Our customers reduced their time to respond by 50% in average
Your signups deserve a best-in-class service in order to appreciate the value of your product and determine wether your solution is a good fit for them or not.
Automate marketing engagement communications and campaigns for signups qualifying for self-service plans, or automate lead assignment to your sales team when it is qualifying for human-touch and sales-led process.
Segments
Lead routing, also known as lead assignment, is the process of distributing incoming leads among sales reps or teams based on specific criteria. It is a crucial aspect of sales management that helps ensure that leads are handled effectively and efficiently, maximizing the potential for conversion.
Key Benefits of Lead Routing:
Types of Lead Routing:
Effective Lead Routing Strategies:
By implementing an effective lead routing strategy, businesses can improve lead response times, enhance sales productivity, ensure fairer lead distribution, optimize resource allocation, and make data-driven decisions. This ultimately leads to increased lead conversion rates, improved sales performance, and a stronger bottom line.
Self-service and sales-assisted deals are two different approaches to sales that involve different levels of customer involvement and interaction with salespeople.
Self-service deals are those in which customers are able to complete the entire purchase process on their own, without the need for direct interaction with a salesperson. This typically involves providing customers with access to product information, online ordering capabilities, and customer support resources. Self-service deals are often used for low-cost, commoditized products or services, or for customers who prefer to handle their purchases independently.
Sales-assisted deals, on the other hand, require more hands-on involvement from salespeople. This may involve providing customers with personalized product recommendations, negotiating pricing, or resolving complex technical issues. Sales-assisted deals are often used for more expensive or complex products or services, or for customers who need more guidance throughout the purchase process.
Here is a table summarizing the key differences between self-service and sales-assisted deals:
Routing leads to the right team is crucial for businesses as it ensures that every lead receives the proper attention and expertise. It helps businesses to:
Here are some specific steps businesses can take to ensure that leads are routed effectively:
By implementing these steps, businesses can ensure that their leads are routed to the right team, leading to improved lead conversion rates, increased customer satisfaction, and enhanced team productivity.
Bad routing of leads can have a significant negative impact on a business. It can lead to a number of problems, including:
Here are some specific examples of how bad lead routing can damage a business:
These are just a few examples of how bad lead routing can damage a business. By taking steps to ensure that leads are routed correctly, businesses can avoid these problems and improve their overall performance.
Playbooks
High Customer Fit Notification to Sales: You have been assigned a new lead
Workflows