Updating your product periodically is a crucial business component. New product updates and features are essential to keep your customers hooked and improve your product. When you come up with new product updates, it's a sign that you are acting upon your customers’ feedback.
The real challenge comes with the task of delivering that message. Announcing these updates is a bit tricky, and this is where most businesses get it wrong. The way you do this can either excite or easily annoy them. You need to give it more thought before moving forward with the strategy.
In this article, we'll take you through all the details of product updates and how to announce them properly.
Generally, companies bring a product update either to add some advanced features or to remove a bug.
Product release announcements or product updates are incredibly crucial because you're inviting the customers to have a look at them by launching them. These invitations will create buzz and awareness about your products among its users.
This is where the way you communicate with your customers matters. As mentioned earlier, it's easy to annoy your customers instead of exciting them. There are many things to keep in mind while you're thinking of announcing product updates.
If you think of moving forward by ignoring these crucial points and sharing the worst experience of sending them countless pop-ups and notifications, then eventually they will either develop a habit of skipping them or won't use your product altogether.
Rather than going with such a bad strategy, it's better to follow the above mentioned points and load these announcements according to the proper text book.
This way, the users are equally excited about the product update because you want them to care about your product and anything that happens with it.
But can you do it? Can you make them care about your product?
The answer is yes, as long as you're ready to go a little further with your efforts and strategies.This is what we're going to talk about in the next section.
There is a misconception that in-app messaging is the same as push notifications. In-app messaging is different from push notifications.
You cannot send someone an in-app message unless they’re using the product but you can send them a push notification regardless of the condition if they’re using the product or not.
As I have mentioned in the article before, sending product announcements should not interrupt the users.
You can have a button that showcases a sign which means a new product update has been released—rather than sending pop-ups that would interfere in the user's work.
Your users are aware that the product updates are essential and valuable, so they will be excited to know about the new features and improvements.
This is where Successeve comes in—with it; you can personalize the product experience for every user with timely engagements. You can also highlight specific features and then guide the users on how to use them.
So basically, you'll have all of your tools in one place to increase product adoption. You can start your work on increasing product adoption with Salesmachine today.
Emails are still the best way to initiate conversations with your users. And updating your email users is very important and which is why you need to know the correct way to write a product email.
There are some of the essential points you need to take care of while writing a product update email, and here are they:
While introducing the product updates via in-app messaging, you must take into account the user's valuable time. With emails, you should try to introduce them to a guided solution that helps them understand the product update.
Though emails are still one of the most valuable and effective ways to communicate with your customer base, make sure that you send these emails to add value to your users experience rather than promoting your product every time.
This article was entirely focused on the user's perspective and what you should do to ensure that your customer continues to use your product—ultimately increasing product adoption.
When you come with a new product update, it's crucial that you spend time strategizing the right way to announce it.
Because even if you come up with a mind-blowing new feature that will make your users' lives better than ever before, if you fail to communicate the value of that feature—it's a wasted opportunity.
So make sure you take your time and think about the ideal audience and the best way to announce new product features before it..