Different strategies can be applied depending on your scores signals and priorities. Good news is, to identify your Product-Qualified Leads, Successeve provides you a matrice that can be used many ways.
Classic PQL
This configuration will help you identify the leads who justify a human touch:
![](https://assets-global.website-files.com/632c78935d37099624c47173/635fd80a30100386113f73e7_Matrice_Classic_PQL.png)
Strict PQL
This configuration is recommended when having a very high number of signups, so that your team will solely surface the perfect leads:
![](https://assets-global.website-files.com/632c78935d37099624c47173/635fd81b41528a7e6bf6b428_Matrice_Strict_PQL.png)
Wide PQL
If you are not sure about the thresholds, you may broaden the previous matrice and provide more flexibility to your team.
Main question will be:
“Do we define the ‘No Match’ and/or ‘Partial Match’ segments as leads qualifying for self-service plans, or as leads not qualifying at all for our service or product?”
![](https://assets-global.website-files.com/632c78935d37099624c47173/635fd82fb1655677c9ff3112_Matrice_Wide_PQL.png)
Sales-Led
Large companies usually don’t test products. This means they usually get a very low adoption score. Your sales team might miss some opportunities by not selecting these options.
![](https://assets-global.website-files.com/632c78935d37099624c47173/635fd83bbc5163c77d004632_Matrice_Sales_Led.png)
Old fashion
Whatever the customer fit, as soon as your leads reached their Aha! moment, it’s time to convert them. This is even more relevant when you only have 1 or 2 plans that can be a good fit for everybody or have only self-service plans that do not require a sales team to participate to the conversion effort.
![](https://assets-global.website-files.com/632c78935d37099624c47173/635fd84748716747cc8fb411_Matrice_Old_Fashion.png)
Read the rest of this article here: Drive your product adoption at scale