### Product usage metrics

Conversion rate

Customer go through various milestones and stages in the funnel. The conversion rate is the percentage of users who go from one stage to the next. Divide the number of users in the current stage by the total number of users in the previous stage.

Daily Active Accounts

DAA are the number of users who open your product every day. Once you define what an active user is, you just need to measure how many number of them meet that threshold on a daily basis to determine your DAA.

Daily Active Users

DAU are the number of users who open your product every day. Once you define what an active user is, you just need to measure how many people meet that threshold on a daily basis to determine your DAU.

Feature usage

This is the percentage of users who use a particular product features. To get feature usage over a certain period of time, divide the number of users who used a feature by the total number of users.

License utilization

License utilization is the ratio of active-users in an account and the total number of licenses purchased. It is an important metric for solutions that offer a seat-based pricing model.

Monthly Active Accounts

MAA are the number of accounts who open your product in a month. Once you define what an active account is, you just need to measure how many number of them meet that threshold on a monthly basis to determine your MAA.

Monthly Active Users

MAU are the number of users who open your product in a month. Once you define what an active user is, you just need to measure how many people meet that threshold on a monthly basis to determine your MAU.

Net promoter score

NPS shows how likely customers are to recommend your product. NPS is calculated by first surveying customers on how likely (1-10) they are to recommend the product. You then subtract the percentage of detractors from the promoters’.

New customer growth rate

New customer growth is the number of new customers a company acquires. NCGR is measured by taking the difference in customers from one period to the previous one, then dividing by the number of customers in the previous period.

Number of sessions

This measures how often users use the product in a given period of time. It gives insights into stickiness. If the number of active users or number of sessions is low, then the product is not capturing user needs.

Session length

It measures how long a user typically uses a product at a time. To get it, calculate the session length for all sessions by subtracting the start time from the end time. Then take the average within each period.

Weekly Active Accounts

WAA are the number of users who connect to your product in a week. Once you define what an active user is, you just need to measure how many number of them meet that threshold on a weekly basis to determine your WAA.

Weekly Active Users

WAU are the number of users who connect to your product in a week. Once you define what an active user is, you just need to measure how many people meet that threshold on a weekly basis to determine your WAU.